Heidi Harris Show Podcast #141: Can the culture of talk radio be changed?

When the Program Director of a conservative talk station wants to “change the culture” by bringing in someone whose viewpoint is completely different than those on the rest of the station, he is being set up to fail. Your product is your product, and you need to be who your audience/customer expects you to be. If not you will fail, and the host is usually the one who takes the fall. Been there, done that….